20 Surprising Meeting Statistics for B2B Salespeople

20 Surprising Meeting Statistics for B2B Salespeople Blog
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We’ve rounded up some of the 20 most surprising meeting statistics to help you better plan your sales meetings and have more successful results from your customer conversations.

Here we go!

1. The average Business Development Rep performs 94.4 activities a day, which lead to 23.1 appointments (meetings or calls). (Source)

2. 72% say setting clear objectives is the key to successful meetings.

3. 73% of execs admit to working on other things during meetings, so making your meeting as engaging and structured as possible to keep attendees’ attention is critical.


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4. Salespeople spend 12% of their average day going to internal meetings, and 34% of their time speaking to prospects.

5. 67% say having a clear agenda is critical for having a good, productive meeting.


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6. It’s reported to cost the UK $58bn a year due to ineffective meetings (based on professionals spending 2 hours per week in pointless meetings). In the USA, the cost is closer to a huge $399bn!

7. 70% of execs say morning is the best time to meet, compared with 19% who say the afternoon is the best time. However, other research suggests that if you’re scheduling a call or meeting, the best time to schedule the meeting for is 2 to 5 p.m, whereas the morning has the highest no-show rate for prospects not showing up to scheduled meetings/calls. Maybe afternoons work best for online product demos or online meetings?

8. Asking “How are you?” increases your chances of booking a meeting by 3.4X, whereas saying “Did I catch you at a bad time?” can make it 40% less likely that you’ll book the meeting!

9. US executives attend around 11 million meetings a day which equates to a whopping 220 million meetings per year.

10. The most successful salespeople space their questions evenly throughout a meeting, whereas average sales reps ask the majority of their questions at the beginning of the meeting.

11. 89% of people cited poorly organised meetings as a key annoyance / irritation and 88% reported con calls with bad reception as being a source of frustration.



12. 26% said poorly organised meetings negatively affect their client relationships.

13. We’re spending longer in meetings, with the average time employees spend in meetings increasing by 10% every year since 2000.

14. 90% of people admit to daydreaming in meetings.

15. 76% of executives prefer face to face meetings while only 7% prefer video conferences.

16. The average meeting lasts around an hour.

17. British professionals spend more time in meetings each week, with 30% of UK respondents saying they attend 5 or more meetings a week.

18. 71% of professionals lose time each week due to unnecessary or cancelled meetings.

19. 43% said unclear actions from meetings leads to confusion amongst attendees.

20. 44% said poorly organised meetings mean professionals don’t have enough time to do the rest of their work.


Want to find out how to plan and deliver more effective sales meetings to drive better results? Download our Meeting Planning Pack – complete with all the templates and resources you need to plan more effective B2B sales meetings.

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