Posts Tagged :

b2b content marketing

Technology Content Marketing
Back to Basics – Content Marketing Explained
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The term Content Marketing has been around for quite a while now, but if you still don’t quite know what it means and feel like it’s too late to ask, this blog post is for you. What is the aim of Content Marketing and how is this achieved? Content Marketing strives to share relevant, compelling information in order to attract a specific target group of customers and increase the probability of a sale. This includes acquiring new customers as well as enhancing customer retention rates, achieved by regularly posting content on social media, publishing articles, posting videos on YouTube etc.…

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Technology Content Marketing
Blog from the Intern: Week 1 – Arriving
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It was 9:30am on a cloudy Tuesday in Manchester, I had just gotten off a bus and had absolutely no idea where I was. ‘Keep calm’, I told myself. ‘You’ve got this. Today’s only the day you’ve anticipated for months, nothing more. No biggie, right?’. Background As a full-time German student, I’d had the idea to do an internship in the UK about a year ago and as I had been in love with England since I first came here and really wanted to gain some practical experience before burying myself in textbooks for another five years, I immediately knew…

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Technology Content Marketing
Contemsa’s MD, Carrie Morgan, wins “Entrepreneur of the Moment” award
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The Sales Way’s MD was last night awarded the prestigious “Entrepreneur of the Moment” award at the CarrieProfilePic2015Entrepreneurial Spark Awards 2016. Read the full press release below about the award and what it means for The Sales Way: Manchester based technology content marketing agency, The Sales Way, won the “Entrepreneur of the Moment” award at this week’s Entrepreneurial Spark Awards event. The award was presented to Carrie Morgan, MD of The Sales Way, by Natwest and Entrepreneurial Spark, a national business accelerator program, for their determination and dedication to disrupting the market. As a content marketing and sales enablement company…

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Technology Content Marketing
Is economic uncertainty good or bad for cloud sales?
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Do cloud contracts need to change in light of potential economic uncertainty to become more flexible? Navigating without a map – the new cloud market Depending on which side of the fence we sit (cloud or non-cloud) – the changed tech landscape is here to stay, and as Microsoft Azure stretches out ahead of competitors, how do traditional resellers and private cloud providers continue to drive sales in this new world? Especially in a time of economic uncertainty, when we don’t yet know what tomorrow will hold in terms of financial market performance, or job cuts. One of the issues…

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Technology Content Marketing
Find out how content marketing helped drive revenue for analytics and hosting company, C24
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Contemsa helped Midlands based cloud and analytics firm, C24, to drive a thought leadership and content marketing campaign into the UK legal technology sector. C24 originally approached Contemsa to help them promote their business analytics software solution, BI24, within the legal sector. This was to be achieved by showcasing the expertise within C24 in the legal sector. Contemsa was chosen due to our experience delivering technology content marketing solutions to the UK tech sector. http:// Objectives The objectives of the work carried out by Contemsa were: Engage new legal sector clients by demonstrating C24’s industry specialised skill set. Encourage more strategic conversations between C24…

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Technology Content Marketing
How to instantly increase your sales conversion rates: Account Based Marketing
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Too many salespeople complain that their company’s marketing just isn’t working – it doesn’t have any impact on their accounts’ spend and anyway, ‘it just isn’t relevant’. Humans like to hear messages that closely reflect the situation we are in. For instance, if you were trapped in a broken elevator then you would be much more inclined to read a manual about how to get out of a faulty lift, than if you were sat on the beach on holiday (although the Get Out of A Broken Lift for Dummies Manual is my go-to holiday read). When customers are facing…

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Technology Content Marketing
Using content marketing to drive thought leadership
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Analysing what key statistics in the technology sector tell us about content marketing and thought leadership practices for IT vendors and resellers. Content marketing has become a common concept within the technology industry, with 93% of technology marketers stating it was used within their business last year in a bid to attract new clients and increase thought leadership within their market. The growth of this area is substantial within the technology industry with 36% of technology marketers having a content marketing strategy, up from 33% in the previous year. So why do technology companies feel that having a content marketing…

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Technology Content Marketing
We are moving into the E-Spark Incubator in Manchester!
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The Sales Way is pleased to announce that we have moved into the Entrepreneurial Spark ‘hatchery’ in Manchester, UK. The Entrepreneurial Spark program is a global initiative, providing state of the art support to entrepreneurs and promising small businesses. In essence, it is a business incubator for innovative and entrepreneurial businesses looking to grow. To be accepted onto the program, businesses had to pitch and demonstrate that they were aiming for ambitious growth objectives. The Sales Way was fortunate to be accepted onto the first intake in Manchester. For six months, we are lucky enough to be housed in fantastic…

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Technology Content Marketing
10 Questions to Refocus Your Sales Strategy in 2016
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Starting over again after the Christmas period can be tough – your brain doesn’t quite work as fast as it should, there’s a ton of things you are sure you’ve forgotten from last year and energy levels feel low. Added to this, you’re a sales person so you’re expected to be giving 110% at every moment in a bid to win that new customer or keep an existing one happy. So how do you come back and refocus yourself after a few weeks away? Here are ten critical questions to help you refocus and ensure you keep your sales numbers…

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Technology Content Marketing
How To: Content Marketing for Tech Companies
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Traditional marketing doesn’t work like it used to for the IT sector. Channel enablement programs are struggling to maintain the same results they did ten years ago when deal registration programmes actually worked and when partner compensation bonuses were compelling enough to chase. Yet vendors often continue doing the same thing. They like using the same approaches and engaging in the same partner marketing activities. And even resellers themselves aren’t stepping out of their comfort zone when it comes to marketing. The whole system is creaking at the seams. And if it’s true that buyers are making decisions about their…

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