WHAT IS A SALES PLAYBOOK_
What is a Sales Playbook?
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Playbooks are used within companies for a range of different purposes, across training up new sales representatives or as an onboarding resource for new employees. They are also used to train employees on how to position new products or services. What are the different types of playbook? Sales Playbook A Sales Playbook is your crib sheet for your product, service or company. Some organisations have just one Sales Playbook, while some have a Playbook for each product they sell. It is like a simple guide for anyone selling your product or service which educates them on how to position your…

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GDPR in Marketing – A few useful links
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I thought I’d share some useful links on GDPR in marketing from the Information Commissioner’s Office. These don’t necessarily provide succinct, clear advice, but offer some guidance until the regulations become clearer. I’m not a GDPR expert, but hope these links might be useful if you haven’t already reviewed them. They should be reviewed if you are undertaking any outbound email marketing activities… Overall guidance on Marketing from the ICO: See link: https://ico.org.uk/for-organisations/marketing/ The points do say “these rules don’t apply to emails sent to organisations”, however if you are emailing a firstname.lastname email address at a business, then GDPR is…

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Contemsa - Getting the right content mix for your b2b content marketing
Are You Sharing the Right Content Mix?
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One thing I often hear when I start working with a new client is: how can we possibly create enough content to share on our social media platforms, we just don’t have enough content/ideas/photos to share multiple times a day. It can be hard moving to a culture of content creation and sharing if it’s something you’ve not done before. You might not see the gems such as sharing a customer anecdote on LinkedIn or tweeting a photo from your team’s latest fundraising activity. (If you want a recap on putting in place new content marketing objectives for the year,…

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Contemsa - Be specific about your target industry
B2B Content Marketing Tip Video – Be specific about your target clients
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Contemsa – B2B Content Marketing When you created a content marketing plan, how specific were you about your target clients? Did you define a target industry sector? What about the specific types of organisations within that sector? Try and drill down your content focus to look at specific types of organisations to better tailor your content. Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Contemsa - Involve everyone in your content marketing
B2B Content Marketing Tip Video – Involve the whole company in your content marketing
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Contemsa – B2B Content Marketing Content marketing isn’t just an activity for your marketing team. It’s a marketing initiative that involves your entire company. So try and get your sales teams blogging, your product teams posting updates about progress, your technical teams sharing how-to tips and your directors sharing their industry views. Involve the entire company to get a broader range of perspectives when it comes to your content. Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Contemsa - Repurpose customer case studies in all your content marketing
B2B Content Marketing Tip Video – Get the most out of your customer case studies
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Contemsa – B2B Content Marketing Often, we create customer case studies and then never use the content again. So how can you get the most out of case studies to make them work for you? Could they be repurposed into social media updates? Could you turn written case studies into a video? Or blog about the case studies from different perspectives? Content marketing is all about getting the most out of the assets you have – don’t try to continually create more and more, but instead look at how to get the most out of each piece of original content.…

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Contemsa - Keep your content marketing steady and simple
B2B Content Marketing Tip Video – Simple Approach to Content Marketing
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Contemsa – B2B Content Marketing Keep your content marketing efforts steady and simple. It’s better to post less regularly, but actually post regularly, than post lots one month, and nothing for 3 months. Customers visiting your brand want to see regular updates. If content is getting difficult to manage, then try and simplify what you do to ensure a steady stream of content and assets being published. Keep it simple… Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Contemsa - Create a 1 page content plan
B2B Content Marketing Tip Video – A One Page Content Plan
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Contemsa – B2B Content Marketing Don’t make your content plans too complicated. If you’re making a plan for the first time, then start with a 1 page B2B Content Plan – with your main topics and buyer profiles and work from there. Content doesn’t have to be complex. Make it as simple as possible, stick to the plan and measure your results. Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Contemsa - Who do your customers follow on Social media
B2B Content Marketing Tip Video – Define themes and sub-themes for your B2B Content
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Contemsa – B2B Content Marketing When creating your content strategy, think about overall themes, and then break these down into sub-themes to give your content more variety and to push you to look at the issue from different perspectives. Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Contemsa Publishes The Big BIG Cloud Report
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We’ve taken the latest research from around the web about cloud services, and published the Big BIG Cloud Report – pulling together all the key cloud stats and buyer facts that cloud service providers and hosting businesses need to know. Public cloud computing stats UK cloud adoption stats Cloud buyer behaviour trends Changing cloud market stats Download the Big BIG Cloud Report now

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