Contemsa - Dont get overwhelmed by content marketing
B2B Content Marketing Tip Video – Don’t get overwhelmed by Content
B2B Content Marketing Tip Video – Don’t get overwhelmed by Content 780 460 Contemsa

Contemsa – B2B Content Marketing Do you find yourself getting overwhelmed by your content marketing commitments? Perhaps you’re making your content plans too complicated? It’s better to be steady and regular with your content creation, rather than embarking on too much B2B content and then having big gaps in your publishing calendar. Download our Content Marketing for B2B Sales Teams guide and workbook for free: https://youtu.be/9YpbrG6rjKE Follow us: Twitter: https://twitter.com/contemsa Facebook: https://www.facebook.com/contemsauk/ LinkedIn: https://www.linkedin.com/company/5046691/ https://contemsa.com

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Technology Content Marketing
What are your B2B Content Marketing plans for 2018?
What are your B2B Content Marketing plans for 2018? 1024 749 Contemsa

The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017. It’s easy to get caught up in the latest trends around content, so taking a bit of time at the beginning of the year to review your strategy for the following year will help to refine and refocus your efforts. If you’re a company wanting to build your audience in a particular industry with content, or you’re a B2B sales rep who wants to reach more prospects…

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Technology Content Marketing
The Sales Way has rebranded to Contemsa!
The Sales Way has rebranded to Contemsa! 1024 748 Contemsa

Well, we have finally done it.  Or are doing it.  Somewhere in between ‘done it’ and ‘doing it’.  I’m talking about rebranding The Sales Way to Contemsa. Everything else has stayed the same, there’s no new company, just a name change and rebrand. Why have we decided to rebrand to Contemsa? When we started in December 2013, our focus was on delivering sales enablement solutions across sales playbooks and some Key Account Management training activities, so ‘The Sales Way’ name fitted what we did. But, over the past 4 years, we’ve expanded and changed direction.  Our focus is content, so sales playbooks…

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Technology Content Marketing
How to Use Content Marketing to Generate B2B Sales Leads
How to Use Content Marketing to Generate B2B Sales Leads 940 627 Contemsa

Anyone in the field of B2B sales can tell you just how difficult it can be to generate qualified sales leads and then feed them through the sales pipeline. This is where content marketing comes in to save the day. If used correctly, content marketing can be the bread and butter of your new lead development process. Here’s how you can use content marketing to your advantage and generate warm B2B sales leads.   Conduct in-depth market research In order to start using content marketing to generate B2B leads, you need to carry out extensive market research. The purpose for…

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Technology Content Marketing
6 Types of Business Blog Posts to Write Today
6 Types of Business Blog Posts to Write Today 1024 526 Contemsa

Here’s a list of useful types of blog posts to get your creative B2B blog writing juices flowing – because there’s not just one option when it comes to writing blogs, and developing your personal brand or company content strategy is about using a variety of different approaches to keep your audience interested. How to Guides How to blog titles tend to perform really well in the B2B space – as people are looking for simple how-to instructions across most business topics. Sharing your knowledge and info in a how-to guide can be a really good way to frame a…

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Technology Content Marketing
How will AI impact on B2B sales?
How will AI impact on B2B sales? 1024 683 Contemsa

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect that sales reps will increasingly use AI in their day to day activities within the next few years, and knowing where and how to take advantage of this new technology will ultimately help sales reps to improve their sales skills and leverage AI to deliver an enhanced service to clients.…

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Technology Content Marketing
Is your business trying B2B vlogging?
Is your business trying B2B vlogging? 940 627 Contemsa

With 69% of all internet traffic expected to be video by 2017, can your business afford to avoid vlogging? Is your business vlogging? Do you even know what vlogging is? And just in case you’re not sure, it’s not pronounced “vee – log”, it’s “vlog” – like blog. Vlogging is blogging, but with videos. (It’s video blogging, hence vlogging). It’s a lot less polished and produced than traditional ‘explainer videos’, and is expected to be delivered on a regular basis – maybe sharing weekly snippets or daily tips. Many individuals vlog nowadays, but is your business vlogging? Should you be?…

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Technology Content Marketing
Useful Tools for Writing Better Business Blogs
Useful Tools for Writing Better Business Blogs 300 200 Contemsa

We’ve put together a handy list of some useful tools to help you get started writing b2b blogs or help you to improve your current blog writing practices. Some of these tools are ones we use ourselves when developing content for clients – and can help you to refine your B2B blogs so that your content really speaks to prospects and customers. So, whether you’re a seasoned marketer or a b2b sales rep new to the world of blogging and publishing articles on LinkedIn, we hope our list of B2B blog writing tools can help! Step 1 – Planning your…

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Technology Content Marketing
2016 Round up from The Sales Way
2016 Round up from The Sales Way 300 196 Contemsa

It’s been an exciting year for us at Contemsa – on top of signing up a number of new customers we’ve also had the opportunity to get involved in a few interesting activities.  We wanted to send you a little ‘2016 Round Up’ to keep you up to date on what we’ve been doing and take this opportunity to wish you a happy Christmas and a fantastic New Year! End of year round up from Contemsa We joined Natwest’s national business accelerator program, Entrepreneurial Spark, in February of this year.  This has given us the opportunity to move into offices in…

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