SUPPORTING A DIGITAL MARKETING AGENCY WITH SPECIALIST TECHNOLOGY COPYWRITING SERVICES
Contemsa was contracted by Big Brand Ideas (BBI), a branding and digital marketing agency based in Macclesfield, Cheshire, to provide specialist technology copywriting services for a client website project.
Specialist cloud hosting
During a website rebrand for a cloud hosting and managed service client, BBI called on Contemsa to support with enterprise tech-specialised content creation.
Contemsa ensured that any web content had the right messaging, targeted to the enterprise technology sector.
We supported a wider website redesign and rebrand by partnering with BBI to provide services in our specialist skill set: tech copywriting.
We partner with clients’ marketing agencies and often work as part of a wider team to deliver a complete marketing solution.
“The Sales Way’s specialist technical copywriting services enabled us to focus on delivering our core services which are digital marketing and branding design, whilst knowing that the content would be credible and pitched at the right level for our client’s prospects and customers.”
Jon Butler – Managing Director, BBI
Contemsa worked alongside the BBI marketing team for two days to help create the text and web copy for the client’s website. This involved developing headline messaging and more detailed product content across the website; articulating the features, benefits, outcomes and business impact for users browsing the website.
As the end client was a technology solutions provider in the corporate and enterprise space, Contemsa was able to draw on our technical background to translate complex solution information into meaningful business messaging, within a short timescale.
We also had to ensure that the content we created fell in line with the high level branding strategy developed by the client’s branding agency. This meant taking marketing and strategy messaging and making it work at a product level across the site. Developing copy that was technical enough to speak to a range of web visitors from different backgrounds was critical to helping the client ensure their messaging resonated fully.
BBI achieved a number of outcomes based on the services delivered by Contemsa:
- Reduced the time to deliver the client web text content from 5 days to 2 days.
- Content created was industry specific and spoke to IT and business users alike.
- BBI was ultimately able to deliver the client’s branding relaunch on time which included the newly designed website.
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