C24 were launching a new service for the Public Sector to help organisations cope with the data explosion they were facing, and they needed a sales playbook that would help their sales team and partner teams communicate their message to new customers.

Positioning a new solution into a new market – getting the messaging right

C24 are an applications hosting provider, located in the West Midlands. They work with their applications partner network to deliver enterprise hosting services across the globe and recognised the need to deliver a new, innovative cloud service to Public Sector customers that addressed their growth and security needs.

Resonate immediately with customers

A new message

Because the solution was completely new to the market, Contemsa helped to position the solution in a way that would instantly resonate with customers.

Speak to all stakeholders

Partner engagement

The playbook had to also work for partners selling the solution, such as C24’s technology partners, HPE. We had to ensure the playbook could speak to different stakeholders.

Get the solution to market with increased speed

Quicker time to market

The aim of the playbook was to get the solution out to customers at speed – without requiring lengthy sales training or solution messaging briefing sessions.

Our solution

Contemsa worked with C24 to understand their key sales messages, and to simplify the complexity of the solution so that Account Managers could comfortably discuss the business and technical benefits of adopting the Storage as a Service solution.

The playbook created by Contemsa also focused heavily on educating salespeople about the current Public Sector market so that they comprehended the challenges faced by education and health bodies—which assists salespeople in their commercial discussions, helping to build credibility and relationships with their clients.

To make the sales training easier to deliver and also digest, the playbook has a strong focus on visuals by graphically representing a lot of the information. This makes it easier and quicker for sales teams to understand the core messages of the solution so that it reduces the time required for sales training.

C24 can now ensure their new clients receive a consistent messages that delivers impact every time.


C24 can now take their new solution quickly and easily to new partners, in the knowledge that they have the tools required to help salespeople to get up to speed quickly with their dynamic storage solution.

Furthermore, it means that C24 can get their sales messaging right first time into their new customer base, creating higher levels of client satisfaction from the start.


C24 will now be focusing on working with partners to help their salespeople further with selling the Storage as a Service solution into the UK Public Sector.

Find out more

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