Everything you need to create your own Sales Playbook.

Sales Playbook templates, guides and resources.

Sales Playbook Template Pack

Sales Playbook Templates and Guide

What’s included in the Sales Playbook  Template Pack:

  • Microsoft Word Sales Playbook Template
  • Microsoft PowerPoint Sales Playbook Template
  • Six different color options in each template format to choose from
  • Comprehensive 60 page ebook to guide you step by step through the Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups
  • Excel template files to support the playbook creation process:
    • Feedback Sheet template
    • Questioning Sheet Template
  • Additional supporting templates to help you develop your sales messaging and complete your Sales Playbook, including:
    • Sales Messaging Template
    • Features, Benefits and Outcomes Template

Get the full Playbook Pack now for $89

Access the full Playbook Pack now, complete with all the templates, resources and guides you need to create your own Sales Playbook.

Supercharge your sales messaging with a Sales Playbook.

Do your Account Managers and Sales Reps have the resources they need to go out and have dynamic sales conversations with customers?

We’ve distilled over a decade’s worth of experience in creating B2B Sales Playbooks to bring you a simple and easy to use playbook template solution. The Sales Playbook Template pack has everything you need to create your own Sales Playbook and collateral – with guides, resources and ready-to-go templates.

SALES PLAYBOOK template on screen

The Sales Playbook Template Pack is a comprehensive set of files to help you create your own Sales Playbook – giving your teams access to your sales messaging and product information in an easy-to-digest format.

With six different color options, and two different formats (Word and PowerPoint) to suit your needs, you can have your Sales Playbook created and ready to use straight away.

Purchase the Sales Playbook Template Pack today to get started.

What's included in the Playbook Template Pack?

Microsoft Word Sales Playbook Templates

We’ve designed up the Sales Playbook Template in Microsoft Word, so that everyone can access, amend and create their Sales Playbook. When you’re done, you just convert your Word document to a PDF, and then it’s ready to send out.

Each Word template has 25 pages for you to edit and input your sales messaging.

SALES PLAYBOOK COVERSMicrosoft PowerPoint Sales Playbook Templates

In case you prefer PowerPoint to Word, we’ve also included PowerPoint versions of each of the templates. Some customers also prefer to have both a Word and a PowerPoint Sales Playbook, so that they can present the playbook as a full presentation at training sessions, and a Word/PDF version to print out or share.

SALES PLAYBOOK PPT COVERSSix different color options in each template format to choose from

There are six different color options for each of the Word and PowerPoint templates, across:

  • Blue
  • Green
  • Red
  • Yellow
  • Black
  • Grey

If you prefer to use your own branding, we’ve included instructions about how to addjust the headers and master files to change the branding to suit your company look and feel.

SALES PLAYBOOK PPT INSIDEComprehensive 60 page ebook

Our ebook will guide you step by step through the Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups.

It goes through each recommended section of a Sales Playbook, such as ‘Customer Challenges’ or ‘Market Opportunity’, giving you tips and insights for each section, plus specific questions to ask your subject matter experts to get the most valuable information for each playbook section.

SALES PLAYBOOK TEMPLATE - 3 BOOKS COLOR TRANSPExcel template files to support the playbook creation process:

  • Feedback Sheet template
  • Questioning Sheet Template

We’ve included some handy files in Excel format to help you collect information from your subject matter experts (the Questioning Sheet Template) and a Feedback Sheet template for collating feedback during your review process for your playbook.

Additional supporting templates

In order to help you develop your sales messaging and complete your Sales Playbook, we’ve included a few extra templates to help you better articulate your sales messaging in your playbook:

  • Sales Messaging Template
  • Features, Benefits and Outcomes Template


How will I receive my downloadable template pack?

Once you have placed your order, your Playbook Pack will be emailed to you ready for download. If you pay via PayPal and not using a Credit or Debit card, then your order will be emailed to the email address associated with your PayPal account. You can instead pay with a Credit or Debit card via PayPal’s Guest Checkout option, where it will ask you to enter your email address.

The download link is sent automatically to you in your Order Confirmation email. If you haven’t received your template pack, please check the email address associated with your PayPal account. If you still haven’t received your pack, then email us at hello@contemsa.com


Do I have to pay with PayPal?

You can pay via your PayPal account, or via a credit or debit card, by using PayPal’s Guest Checkout option.  You do not have to have a PayPal account to purchase the template pack.


Do I need to have any special software to access the template files?

All files are created in Microsoft Word, PowerPoint or Excel – so you don’t need access to any special design tools to edit our templates. The ebook and supporting documents are all in PDF.


Can I use this template pack to create playbooks for my clients?

The Playbook Pack and all supporting documents are only licenced for a company’s own use. The Playbook Pack cannot be used to create playbooks for clients or third-parties as a chargeable product or service.


What is a Sales Playbook?

A Sales Playbook is your crib sheet for your product, service or company. Some organisations have just one Sales Playbook, while some have a Playbook for each product they sell. It is like a simple guide for anyone selling your product or service which educates them on how to position your product, the challenges customers are facing in the market, and how to align your product to those challenges, and manage common objections – plus a whole load of extra useful sales information.

Why do I need a Sales Playbook?

How do your teams handle common customer objections? Can everyone pitch your solution or product succinctly? Is your sales messaging consistent?

We often speak to organisations who have all of this information, but it’s disjointed – sitting in brochures, websites and customer proposals. A sales playbook brings this information together into one document for a consistent approach to sales success.

Can you create a Sales Playbook for us?

Sure, we can do that. For customers who prefer it DIY-it, there is the Sales Playbook pack which they can download and access the ready-to-fill-in templates, or, if you want a bespoke design and more support, then we can deliver the end to end playbook project for you – from interviewing your teams to collating your internal documentation to create a comprehensive Sales Playbook. Email us at hello@contemsa.com to find out more.

What’s included in the Sales Playbook Pack?

There’s everything you need to create your Sales Playbook – including ready to go Microsoft Word templates in six professional designs which you can download and start filling in. They are professionally and beautifully formatted, and we also included the same templates in PowerPoint too in case you prefer presenting your playbooks (in the six same color designs). We also include a template for a battlecard (like a mini playbook), and a detailed guide which walks you through how to fill in each section of the Sales Playbook, with the right questions to ask of your Playbook contributors. And, we included an Excel version of the questions so that you can collect and collate responses to your questions easily.

Can I do it myself without the Sales Playbook Pack?

You could – but you’d need to design up your playbook yourself, and figure out what goes into making a successful Sales Playbook. We’ve drawn on our decade of experience working in Enterprise Sales and sales playbook creation to put all the best practice and tools you need into one simple Sales Playbook pack.


Get the full Playbook Pack now

Download our free guide to 'Ten Must Have Sections To Include in Your Sales Playbook'

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Sales playbook template - Contemsa

Get your sales messaging on track

Do you have a Sales Playbook for your company? Struggling to get your sales teams to position certain products or need help articulating your product or service to customers?

We’ve helped many companies selling complex products and solutions to create comprehensive sales playbooks for their teams, and we’ve put that learning into a ready-to-go sales playbook template pack so that you can create your own.

Download our free guide on ‘Ten Must Have Sections to Include in your Sales Playbook’ to get started.