Ready to Edit Reseller Template Files
Microsoft Word editable Reseller Program Handbook and Sales Playbook documents for your channel program.

Supercharge your Channel Program with a Reseller Handbook and Sales Playbook.
Easy to edit, Microsoft Office compatible files.


Reseller Templates and Guide
What’s included in the Reseller Program Template Pack:
Reseller Handbook Files:
- Reseller Handbook Guide – a 40 page ebook on how to create and fill in your Reseller Handbook template for resellers to understand your partner program.
- Reseller Handbook Template in Microsoft Word Format – your 17 page Reseller Handbook Template, ready to fill in, with six different color options to choose from.
- 2 Page Reseller Program Flyer – explaining the main points of your reseller program for recruiting partners (in six different color options).
- Deal Registration Form – for giving to your partners to register their deals.
Reseller Sales Playbook Files:
- Creating Your Playbook Guide – a 60-page ebook guiding you step by step through each section on how to create your playbook, and covering common playbook sections.
- Reseller Sales Playbook Templates in Microsoft Word Format – a designed and ready-to-use Microsoft Word template for your playbook available in 6 different color schemes.
- Reseller Sales Playbook Templates in PowerPoint Format
- Sales Battlecard Templates in Microsoft Word Format – a shorter version of the playbook which summarises your content, available in 6 different color schemes.
- Sales Battlecard Template in PowerPoint Format
- Sales Battlecard Template in PDF Format
- Playbook Questions File
- Playbook Feedback File
- Additional PDF templates:
- Features, Benefits and Outcomes planning
- Sales Messaging planning
Why choose our Reseller Program Template Pack?
Let’s understand a bit more about what’s included in our Reseller Program Template Pack.

Supporting Ebook
The Reseller Program Template Pack includes a comprehensive ebook which guides you through each section of the Reseller Handbook Template and the Sales Playbook Template.

Microsoft Word Templates
The Reseller Handbook and Sales Playbook templates come in six different color options in Microsoft Word format.

Microsoft PowerPoint Templates
The pack also includes the Sales Playbook template in Microsoft PowerPoint format, again with six different color options to choose from.

What is the Reseller Program Template Pack?
The Reseller Program Template Pack is a comprehensive folder of documents to help you get started delivering a professional and credible Partner Program to your resellers.
Designed with complex industries and B2B companies in mind, we give you the tools to create a Reseller Handbook where you explain your partner program to your business partners, and we also include a Sales Playbook and Battlecard Template pack, tailored specifically to a reseller audience.
This gives you a comprehensive array of collateral and documentation to deliver a well-rounded program and sales enablement to your resellers. It’s perfect for organisations getting started with their reseller program, or companies who want to professionalize their current program with industry-leading documentation and tools.
Get started today.
Download your Reseller Program Template Pack and get editing.
What’s included in the Reseller Program Template Pack?
The Reseller Program Template Pack includes Reseller Sales Playbook templates plus additional Reseller content files, such as the Reseller Program Handbook, a comprehensive ebook to help you fill in your reseller handbook,Deal Registration documents, and more.
Here’s what’s included:
Reseller Program Handbook Guide – Ebook
A 40-page ebook showing you how to create and fill in your Reseller Program Handbook template, which will enable resellers to understand your partner program. We include important considerations for your Reseller Program – from structuring your program tiers to your partner compensation models.

Reseller Handbook Template in Microsoft Word Format
Your Reseller Program Handbook Template, ready to fill in, with six different color options to choose from. This template will give you a professional and comprehensive document to share with new resellers – educating them on your program and sales processes.

2-Page Reseller Program Flyer Template – Microsoft Word Format
A shortened version of the Reseller Handbook Template – explaining the main points of your reseller program for recruiting partners (in six different color options).

Deal Registration Form
A ready-to-use Deal Registration Form in Microsoft Word format to enable your partners to register their deals.
Sales Playbook Templates
We’ve designed up the Sales Playbook Template in Microsoft Word, so that everyone can access, amend and create their Sales Playbook. When you’re done, you just convert your Word document to a PDF, and then it’s ready to send out.
Each Word playbook template has 25 pages for you to edit and input your sales messaging.

Microsoft PowerPoint Sales Playbook Templates
In case you prefer PowerPoint to Word, we’ve also included PowerPoint versions of each of the templates. Some customers also prefer to have both a Word and a PowerPoint Sales Playbook, so that they can present the playbook as a full presentation at training sessions, and a Word/PDF version to print out or share.

Six different color options in each template format to choose from
There are six different color options for each of the Word and PowerPoint templates, across:
- Blue
- Green
- Red
- Yellow
- Black
- Grey
If you prefer to use your own branding, we’ve included instructions about how to addjust the headers and master files to change the branding to suit your company look and feel.

Comprehensive 60 page guide on how to create your Reseller Sales Playbook
Our ebook will guide you step by step through the Reseller Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups.
It goes through each recommended section of a Sales Playbook, such as ‘Customer Challenges’ or ‘Market Opportunity’, giving you tips and insights for each section, plus specific questions to ask your subject matter experts to get the most valuable information for each playbook section.

Excel template files to support the Reseller sales playbook creation process:
- Feedback Sheet template
- Questioning Sheet Template
We’ve included some handy files in Excel format to help you collect information from your subject matter experts (the Questioning Sheet Template) and a Feedback Sheet template for collating feedback during your review process for your playbook.
Additional supporting templates
In order to help you develop your sales messaging and complete your Sales Playbook, we’ve included a few extra templates to help you better articulate your sales messaging in your playbook:
- Sales Messaging Template
- Features, Benefits and Outcomes Template

Ordering FAQs
How will I receive my downloadable template pack?
Once you have placed your order, your Template Pack will be emailed to you in your payment receipt automatically, ready for download. If you pay via PayPal and not using a Credit or Debit card, then your order will be emailed to the email address associated with your PayPal account. You can instead pay with a Credit or Debit card via PayPal’s Guest Checkout option, where it will ask you to enter your email address. The download link is sent automatically to you in your Order Confirmation email. If you haven’t received your template pack, please check the email address associated with your PayPal account. If you still haven’t received your pack after checking both email addresses, then email us at hello@contemsa.com
Do I have to pay with PayPal?
You can pay via your PayPal account, or via a credit or debit card, by using PayPal’s Guest Checkout option. You do not have to have a PayPal account to purchase the template pack.
Do I need to have any special software to access the template files?
All files are created in Microsoft Word, PowerPoint or Excel – so you don’t need access to any special design tools to edit our templates. The ebook and supporting documents are all in PDF.
Can I use this template pack to create playbooks for my clients?
The Template Pack and all supporting documents are only licenced for a company’s own use. The Template Pack cannot be used to create playbooks for clients or third-parties as a chargeable product or service.
Get started today.
Download your Reseller Program Template Pack and get editing.
Frequently Asked Questions
Who is the Reseller Program Template Pack for?
The pack is for B2B organizations who want to develop their own reseller program or for those who already have a channel program in place but want to professionalize it further. Our templates give you the content you need to get your partner portal fully stocked: with a Reseller Handbook which explains your partner program, a 2 page flyer summarizing the partner program offering, a Deal Registration form for registering new deals, and Sales Playbooks and Battlecards for sales enabling your resellers.
What is a Reseller Handbook?
A Reseller Handbook is your go-to guide for resellers to understand how your channel program works – covering topics such as compensation, deal registration process and sales processes.
What is a Reseller Sales Playbook?
A Sales Playbook is your crib sheet for your product, service or company. Some organisations have just one Sales Playbook, while some have a Playbook for each product they sell. It is like a simple guide for anyone selling your product or service which educates them on how to position your product, the challenges customers are facing in the market, and how to align your product to those challenges, and manage common objections – plus a whole load of extra useful sales information.
Can I do it myself without the template Pack?
You could – but you’d need to design up your playbook and handbook yourself, and figure out what goes into making a successful Sales Playbook and Reseller Program Guide. We’ve drawn on our decade of experience working in Enterprise Sales and sales playbook creation to put all the best practice and tools you need into one simple template pack.
Ready to get started?
We’ve made it super easy to create a professional, credible and dynamic playbook for your organization.
