Drive your Reseller sales with a Reseller Program Handbook and Sales Playbook.
Microsoft Word editable Reseller Program Handbook and Sales Playbook documents for your channel program.


Reseller Program Template Pack
What’s included in the Reseller Program Template Pack:
Reseller Program Files:
- Reseller Handbook Guide
- Reseller Handbook Template in Microsoft Word Format
- 2 Page Reseller Program Flyer
- Deal Registration Form
Reseller Sales Playbook Files:
- Creating Your Playbook Guide
- Reseller Sales Playbook Templates in Microsoft Word Format
- Reseller Sales Playbook Templates in PowerPoint Format
- Sales Battlecard Templates in Microsoft Word Format
- Sales Battlecard Template
- Playbook Questions File
- Playbook Feedback File
- Additional PDF templates:
- Features, Benefits and Outcomes planning
- Sales Messaging planning



Supercharge your Channel Program with a Reseller Handbook and Sales Playbook.
Easy to edit, Microsoft Office compatible files.
Supporting Ebook Guide

The Reseller Program Template Pack includes a comprehensive ebook which guides you through each section of the Reseller Handbook Template and the Sales Playbook Template.
Microsoft Word Templates

The Reseller Handbook and Sales Playbook templates come in six different color options in Microsoft Word format.
PowerPoint Templates

The pack also includes the Sales Playbook template in Microsoft PowerPoint format, again with six different color options to choose from.
Drive more sales with a Reseller Program.
The Reseller Program Template Pack is a comprehensive folder of documents to help you get started delivering a professional and credible Partner Program to your resellers.
Designed with complex industries and B2B companies in mind, we give you the tools to create a Reseller Handbook where you explain your partner program to your business partners, and we also include a Sales Playbook and Battlecard Template pack, tailored specifically to a reseller audience.
This gives you a comprehensive array of collateral and documentation to deliver a well-rounded program and sales enablement to your resellers. It’s perfect for organisations getting started with their reseller program, or companies who want to professionalize their current program with industry-leading documentation and tools.

What’s included in the Reseller Program Template Pack?
Reseller Program Handbook Guide – Ebook

A 40-page ebook showing you how to create and fill in your Reseller Program Handbook template, which will enable resellers to understand your partner program. We include important considerations for your Reseller Program – from structuring your program tiers to your partner compensation models.
Reseller Handbook Template in Microsoft Word Format

Your Reseller Program Handbook Template, ready to fill in, with six different color options to choose from. This template will give you a professional and comprehensive document to share with new resellers – educating them on your program and sales processes.
2-Page Reseller Program Flyer Template – Microsoft Word Format

A shortened version of the Reseller Handbook Template – explaining the main points of your reseller program for recruiting partners (in six different color options).
Deal Registration Form

A ready-to-use Deal Registration Form in Microsoft Word format to enable your partners to register their deals.
Sales Playbook Templates

We’ve designed up the Sales Playbook Template in Microsoft Word, so that everyone can access, amend and create their Sales Playbook. When you’re done, you just convert your Word document to a PDF, and then it’s ready to send out.
Each Word playbook template has 25 pages for you to edit and input your sales messaging.
Microsoft PowerPoint Sales Playbook Templates

In case you prefer PowerPoint to Word, we’ve also included PowerPoint versions of each of the templates. Some customers also prefer to have both a Word and a PowerPoint Sales Playbook, so that they can present the playbook as a full presentation at training sessions, and a Word/PDF version to print out or share.
Comprehensive 60 page guide on how to create your Reseller Sales Playbook

Our ebook will guide you step by step through the Reseller Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups.
It goes through each recommended section of a Sales Playbook, such as ‘Customer Challenges’ or ‘Market Opportunity’, giving you tips and insights for each section, plus specific questions to ask your subject matter experts to get the most valuable information for each playbook section.
Additional template files to support the Reseller sales playbook creation process:


- Feedback Sheet template
- Questioning Sheet Template
We’ve included some handy files in Excel format to help you collect information from your subject matter experts (the Questioning Sheet Template) and a Feedback Sheet template for collating feedback during your review process for your playbook.
In order to help you develop your sales messaging and complete your Sales Playbook, we’ve included a few extra templates to help you better articulate your sales messaging in your playbook:
- Sales Messaging Template
- Features, Benefits and Outcomes Template
Build your Reseller Program today.
How it works

Read through the ebook which guides you through each step of the Reseller Program Handbook and Sales Playbook creation process.

Interview your company’s Subject Matter Experts to get the content you need for your Sales Playbook using the Questioning template.

Engage your Sales Teams to provide input, feedback and anecdotes to make your Playbook richer using the Feedback Template.

Create your Reseller Handbook and Program Flyer ready to market to potential new Resellers and Partners.

Send your Reseller Handbook and Partner Sales Playbook out to your resellers and upload it to your Partner Portal, along with your Deal Registration form.
Reseller Program Template Pack
Reseller Handbook Files:
- Reseller Handbook Guide – a 40 page ebook on how to create and fill in your Reseller Handbook template for resellers to understand your partner program.
- Reseller Handbook Template in Microsoft Word Format – your 17 page Reseller Handbook Template, ready to fill in, with six different color options to choose from.
- 2 Page Reseller Program Flyer – explaining the main points of your reseller program for recruiting partners (in six different color options).
- Deal Registration Form – for giving to your partners to register their deals.
Reseller Sales Playbook Files:
- Creating Your Playbook Guide – a 60-page ebook guiding you step by step through each section on how to create your playbook, and covering common playbook sections.
- Reseller Sales Playbook Templates in Microsoft Word Format – a designed and ready-to-use Microsoft Word template for your playbook available in 6 different color schemes.
- Reseller Sales Playbook Templates in PowerPoint Format
- Sales Battlecard Templates in Microsoft Word Format – a shorter version of the playbook which summarises your content, available in 6 different color schemes.
- Sales Battlecard Template in PowerPoint Format
- Sales Battlecard Template in PDF Format
- Playbook Questions File
- Playbook Feedback File
- Additional PDF templates:
- Features, Benefits and Outcomes planning
- Sales Messaging planning
Get started building your Reseller Enablement content today.
Purchasing FAQs
How will I receive my template?
Once you have placed your order, your Template will be emailed to you as a digital download via a link in the Order Confirmation email.
If you haven’t received your email, please check your spam folder and the email address associated with your PayPal account. If you still haven’t received your pack, then email us at hello@contemsa.com
Do I have to pay with PayPal?
No! You can pay via Credit or Debit card, or using your PayPal account.
PayPal process all the payments, we don’t see or store any payment info.
Do I need to have any special software to access the template files?
All our templates are designed to be used in Microsoft Office applications such as Word, Excel or PowerPoint.
Please check the description of your individual template pack to check which formats your template is available in.
Can I use this template pack to create documents for my clients?
The templates and all supporting documents are only licenced for a company’s own use. Agencies or third parties are not licensed to use the templates to create documents for multiple clients (each client would require its own unique template purchase).
Do you offer refunds?
Because our templates are digital downloads, we unfortunately don’t offer refunds. However, we put lots of info about what is included in the packs to help you make your decision, but if you’re unsure of anything then please get in touch: hello@contemsa.com and we’ll be happy to answer any of your queries.
Grow your sales and grow a tree
Whenever you purchase a Template Pack, we plant a tree on our farm. So as your business branches out with more sales, so does your tree.
Frequently Asked Questions
Who is the Reseller Program Template Pack for?
The pack is for B2B organizations who want to develop their own reseller program or for those who already have a channel program in place but want to professionalize it further. Our templates give you the content you need to get your partner portal fully stocked: with a Reseller Handbook which explains your partner program, a 2 page flyer summarizing the partner program offering, a Deal Registration form for registering new deals, and Sales Playbooks and Battlecards for sales enabling your resellers.
What is a Reseller Handbook?
A Reseller Handbook is your go-to guide for resellers to understand how your channel program works – covering topics such as compensation, deal registration process and sales processes.
What is a Reseller Sales Playbook?
A Sales Playbook is your crib sheet for your product, service or company. Some organisations have just one Sales Playbook, while some have a Playbook for each product they sell. It is like a simple guide for anyone selling your product or service which educates them on how to position your product, the challenges customers are facing in the market, and how to align your product to those challenges, and manage common objections – plus a whole load of extra useful sales information.
Can I do it myself without the template Pack?
You could – but you’d need to design up your playbook and handbook yourself, and figure out what goes into making a successful Sales Playbook and Reseller Program Guide. We’ve drawn on our decade of experience working in Enterprise Sales and sales playbook creation to put all the best practice and tools you need into one simple template pack.