Sales Playbook Template Pack
Microsoft Word & PowerPoint Playbook Templates
Sales Playbook Template Pack and Guide
What’s included in the Sales Playbook Template Pack:
- Microsoft Word Sales Playbook Templates – 3 styles, each with 6 different color options
- Microsoft PowerPoint Sales Playbook Templates – 2 styles, each with 6 different color options
- Microsoft Word and PowerPoint Sales Battlecard Templates – to complement your Sales Playbook
- Comprehensive 60 page ebook to guide you step by step through the Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups
- Excel template files to support the playbook creation process:
- Feedback Sheet template
- Questioning Sheet Template
- Additional supporting templates to help you develop your sales messaging and complete your Sales Playbook, including:
- Sales Messaging Template
- Features, Benefits and Outcomes Template
A complete framework for creating your Sales Playbook.
Easy to edit, Microsoft Office compatible template files.
Why choose our Sales Playbook Template Pack?
Everything you need to create a Sales Playbook and Sales Battlecard for your company – and so much more.
Comprehensive Guide to Sales Playbooks
The Sales Playbook Pack has a comprehensive and detailed 60+ page ebook which guides you through every section of the sales playbook template creation process.
Microsoft Word Playbook Templates
The Sales Playbook template comes in six different color options, all easy to edit in Microsoft Word.
Microsoft PowerPoint Templates
The pack also includes the Sales Playbook template in Microsoft PowerPoint format, again with six different color options to choose from.
Supercharge your sales messaging with a Sales Playbook.
Do your Account Managers and Sales Reps have the resources they need to go out and have dynamic sales conversations with customers?
We’ve distilled over a decade’s worth of experience in creating B2B Sales Playbooks to bring you a simple and easy to use playbook template solution. The Sales Playbook Template pack has everything you need to create your own professional company Sales Playbook and collateral – with guides, resources and ready-to-go templates.
Get started today.
Download your Sales Playbook Template Pack and get editing.
What’s included in the Sales Playbook Template Pack?
Microsoft Word Sales Playbook Templates
We’ve designed the Sales Playbook Template in Microsoft Word, so that everyone can access, amend and create their Sales Playbook without needing complex graphics tools. When you’re done, you just convert your Word document to a PDF, and then it’s ready to send out.
There are 18 Word playbook templates in your pack (3 style designs across 6 different color options). Each Word playbook template has 25 pages for you to edit and input your sales messaging.
The templates have been designed to be simple and intuitive to edit – compared to some very graphic design-driven templates that don’t let you edit your text easily, or templates that run into problems when you add too much text. Our templates have been repeatedly tested, tried out, amended, improved and updated.
Microsoft PowerPoint Sales Playbook Templates
In case you prefer PowerPoint to Word, we’ve also included PowerPoint versions of each of the templates. Some customers also prefer to have both a Word and a PowerPoint Sales Playbook, so that they can present the playbook as a full presentation at training sessions, and a Word/PDF version to print out or share.
There are 12 PowerPoint templates in your pack, split across 2 styles – each with 6 color variations (1 of the PowerPoint templates goes well with two of the Word styles, and the other PowerPoint style matches the remaining Word style – so that you can always have a matching PowerPoint and Word document.)
Six different color options for each Playbook Template to choose from
There are six different color options for each of the Word and PowerPoint templates, across:
- Blue
- Green
- Red
- Yellow
- Black
- Grey
If you prefer to use your own branding, we’ve included instructions about how to adjust the headers and master files to change the branding to suit your company look and feel.
Sales Battlecard Templates – in Microsoft Word and PowerPoint Formats
You’ll also get Sales Battlecard Templates to complement your Sales Playbook document – in the same design options, across Microsoft Word and PowerPoint formats.
Sales Battlecards are sometimes called ‘Cheat Sheets’ – they’re like mini Sales Playbooks, often only one or two pages long, to summarize the key info covered in your more comprehensive Sales Playbook.
Comprehensive 60-page Ebook on how to create your Sales Playbook
Our ebook will guide you step by step through the Sales Playbook creation process – drawing on our decade of experience creating sales playbooks for corporates and startups.
It goes through each recommended section of a Sales Playbook, such as ‘Customer Challenges’ or ‘Market Opportunity’, giving you tips and insights for each section, plus specific questions to ask your subject matter experts to get the most valuable information for each playbook section.
Excel template files to support the playbook creation process:
- Feedback Sheet template
- Questioning Sheet Template
We’ve included some handy files in Excel format to help you collect information from your subject matter experts (the Questioning Sheet Template) and a Feedback Sheet template for collating feedback during your review process for your playbook.
Additional supporting templates
In order to help you develop your sales messaging and complete your Sales Playbook, we’ve included a few extra templates to help you better articulate your sales messaging in your playbook:
- Sales Messaging Template
- Features, Benefits and Outcomes Template
How it works
In the pack, you’ll get access to a 60 page ebook that guides you through the entire playbook creation process. In addition, you receive a number of templates to support the creation of your playbook. For example, we include a template to help you create your product’s sales messaging.
Once you have created the content you can input it into the Sales Playbook Template, and use our Feedback Sheet and Questioning Template to collect insights from your audience and subject matter experts.
Ordering FAQs
How will I receive my downloadable template pack?
Once you have placed your order, your Playbook Pack will be emailed to you ready for download. If you pay via PayPal and not using a Credit or Debit card, then your order will be emailed to the email address associated with your PayPal account. You can instead pay with a Credit or Debit card via PayPal’s Guest Checkout option, where it will ask you to enter your email address.
The download link is sent automatically to you in your Order Confirmation email. If you haven’t received your template pack, please check the email address associated with your PayPal account. If you still haven’t received your pack, then email us at hello@contemsa.com
Do I have to pay with PayPal?
You can pay via your PayPal account, or via a credit or debit card, by using PayPal’s Guest Checkout option. You do not have to have a PayPal account to purchase the template pack.
Do I need to have any special software to access the template files?
All files are created in Microsoft Word, PowerPoint or Excel – so you don’t need access to any special design tools to edit our templates. The ebook and supporting documents are all in PDF.
Can I use this template pack to create playbooks for my clients?
The Playbook Pack and all supporting documents are only licenced for a company’s own use. The Playbook Pack cannot be used to create playbooks for clients or third-parties as a chargeable product or service.
Get started today.
Download your Sales Playbook Template Pack and get editing.
Frequently Asked Questions
What is a Sales Playbook?
A Sales Playbook is your crib sheet for your product, service or company. Some organisations have just one Sales Playbook, while some have a Playbook for each product they sell. It is like a simple guide for anyone selling your product or service which educates them on how to position your product, the challenges customers are facing in the market, and how to align your product to those challenges, and manage common objections – plus a whole load of extra useful sales information.
Why do I need a Sales Playbook?
How do your teams handle common customer objections? Can everyone pitch your solution or product succinctly? Is your sales messaging consistent?
We often speak to organisations who have all of this information, but it’s disjointed – sitting in brochures, websites and customer proposals. A sales playbook brings this information together into one document for a consistent approach to sales success.
Can you create a Sales Playbook for us?
Sure, we can do that. For customers who prefer it DIY-it, there is the Sales Playbook pack which they can download and access the ready-to-fill-in templates, or, if you want a bespoke design and more support, then we can deliver the end to end playbook project for you – from interviewing your teams to collating your internal documentation to create a comprehensive Sales Playbook. Email us at hello@contemsa.com to find out more.
What’s included in the Sales Playbook Pack?
There’s everything you need to create your Sales Playbook – including ready to go Microsoft Word templates in six professional designs which you can download and start filling in. They are professionally and beautifully formatted, and we also included the same templates in PowerPoint too in case you prefer presenting your playbooks (in the six same color designs). We also include a template for a battlecard (like a mini playbook), and a detailed guide which walks you through how to fill in each section of the Sales Playbook, with the right questions to ask of your Playbook contributors. And, we included an Excel version of the questions so that you can collect and collate responses to your questions easily.
Can I do it myself without the Sales Playbook Pack?
You could – but you’d need to design up your playbook yourself, and figure out what goes into making a successful Sales Playbook. We’ve drawn on our decade of experience working in Enterprise Sales and sales playbook creation to put all the best practice and tools you need into one simple Sales Playbook pack.
Will this give me a Sales Playbook outline for my own playbook?
The template pack will give you so much more than an outline for your playbook – it will give you all the document templates, guides, instructions and advice for creating your own Sales Playbook and supporting documents, like Sales Battlecards.
A Sales Playbook Framework
We’ve made it super easy to create a professional, credible and dynamic playbook for your organization.
Updated December 2020 to include updated Sales Playbook Pack contents.